Connor Paton
73% MatchDirect corporate pitch channel to Connor Paton's verified business management desk. FTC-compliant formatting with a 3.2-day response turnaround rate.
Access unmasked business mailbox (i•••@connorpatonphotos.com), historical CPM datasets, and comprehensive audience demographic reports.
Creator Intelligence & Performance Audit
Executive Creator Evaluation: Connor Paton (@connorpatonphotos)
Overview & Content DNA: Connor Paton is an influential Photography & Film creator based in New Zealand, commanding an engaged audience of over 288.2K across TikTok. Operating primarily on TikTok, Connor Paton has built a trusted reputation for high-production value, credible reviews, and relatable storytelling that bridges organic entertainment with authentic product integration.
Audience Credibility & Retention: With an audited engagement rate of 20% and monthly estimated impressions of 204.9K, Connor Paton's followers demonstrate strong purchase intent and active community retention. Demographically skewed toward 52% Female · 18-34 yo, the audience exhibits high sentiment scores and organic comment conversations. Recent platform metrics reflect notable momentum: 累计获赞 30.8M · 314 条作品.
Commercial Viability & Collaboration Playbook: Having previously collaborated with brand partners such as leading challenger brands, Connor Paton understands the commercial demands of performance ROI and FTC-compliant disclosure. At an estimated sponsorship rate of $1,120 per dedicated integration, Connor Paton delivers competitive Cost-Per-Engagement (CPE) metrics for brands scaling customer acquisition in New Zealand and global cross-border markets.
Commercial Strengths & Campaign Considerations
- ✓ Exceptional 20% engagement rate — substantially outperforming the industry standard benchmark for 100k-500k creators.
- ✓ High audience resonance and authentic organic tone, offering untapped whitespace for brand sponsorships.
- ✓ Strong regional footprint in New Zealand with targeted demographic reach (52% Female · 18-34 yo).
- ⚠ Fast-growing calendar availability fills up rapidly during peak Q3/Q4 promotional cycles.
- ⚠ Focused primarily on TikTok; multi-channel amplification requires separate licensing or re-purposing rights.