Liam O'Connor
✓ Verified 88% MatchDirect corporate pitch channel to Liam O'Connor's verified business management desk. FTC-compliant formatting with a 3.2-day response turnaround rate.
Access unmasked business mailbox (l•••@gmail.com), historical CPM datasets, and comprehensive audience demographic reports.
Creator Intelligence & Performance Audit
Executive Creator Evaluation: Liam O'Connor (@liamfit_syd)
Overview & Content DNA: Liam O'Connor is an influential Outdoor & Sports creator based in Australia, commanding an engaged audience of over 490K across YouTube and TikTok. Operating primarily on YouTube, Liam O'Connor has built a trusted reputation for high-production value, credible reviews, and relatable storytelling that bridges organic entertainment with authentic product integration.
Audience Credibility & Retention: With an audited engagement rate of 6.4% and monthly estimated impressions of 180K, Liam O'Connor's followers demonstrate strong purchase intent and active community retention. Demographically skewed toward 58% Male · 20-35 yo, the audience exhibits high sentiment scores and organic comment conversations. Recent platform metrics reflect notable momentum: Mobility for desk workers routine surpassed 1.1M long-form YouTube views..
Commercial Viability & Collaboration Playbook: Having previously collaborated with brand partners such as Therabody, Gymshark, Whoop, Optimum Nutrition, Liam O'Connor understands the commercial demands of performance ROI and FTC-compliant disclosure. At an estimated sponsorship rate of $3,600 per dedicated integration, Liam O'Connor delivers competitive Cost-Per-Engagement (CPE) metrics for brands scaling customer acquisition in Australia and global cross-border markets.
Commercial Strengths & Campaign Considerations
- ✓ Exceptional 6.4% engagement rate — substantially outperforming the industry standard benchmark for 100k-500k creators.
- ✓ Proven commercial sponsor credibility with premier brands including Therabody, Gymshark, Whoop.
- ✓ Strong regional footprint in Sydney, Australia with targeted demographic reach (58% Male · 20-35 yo).
- ⚠ Premium tier pricing ($3,600 estimated base) requires dedicated campaign allocation and clear product-market fit.
- ⚠ Custom creative ideation typically requires 7–12 business days production lead time prior to live publishing.