sly
76% MatchDirect corporate pitch channel to sly's verified business management desk. FTC-compliant formatting with a 3.2-day response turnaround rate.
Access unmasked business mailbox (s•••@gmail.com), historical CPM datasets, and comprehensive audience demographic reports.
Creator Intelligence & Performance Audit
Executive Creator Evaluation: sly (@sly.ae)
Overview & Content DNA: sly is an influential Lifestyle & Vlog creator based in New Zealand, commanding an engaged audience of over 464.7K across TikTok. Operating primarily on TikTok, sly has built a trusted reputation for high-production value, credible reviews, and relatable storytelling that bridges organic entertainment with authentic product integration.
Audience Credibility & Retention: With an audited engagement rate of 20% and monthly estimated impressions of 175.7K, sly's followers demonstrate strong purchase intent and active community retention. Demographically skewed toward 52% Female · 25-44 yo, the audience exhibits high sentiment scores and organic comment conversations. Recent platform metrics reflect notable momentum: 累计获赞 43.6M · 86 条作品.
Commercial Viability & Collaboration Playbook: Having previously collaborated with brand partners such as leading challenger brands, sly understands the commercial demands of performance ROI and FTC-compliant disclosure. At an estimated sponsorship rate of $1,580 per dedicated integration, sly delivers competitive Cost-Per-Engagement (CPE) metrics for brands scaling customer acquisition in New Zealand and global cross-border markets.
Commercial Strengths & Campaign Considerations
- ✓ Exceptional 20% engagement rate — substantially outperforming the industry standard benchmark for 100k-500k creators.
- ✓ High audience resonance and authentic organic tone, offering untapped whitespace for brand sponsorships.
- ✓ Strong regional footprint in New Zealand with targeted demographic reach (52% Female · 25-44 yo).
- ⚠ Fast-growing calendar availability fills up rapidly during peak Q3/Q4 promotional cycles.
- ⚠ Focused primarily on TikTok; multi-channel amplification requires separate licensing or re-purposing rights.
Audience Demographics & Brand Fit
Frequently Asked Questions
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